Our Story

From idea to impact, discover the roots, passion, and vision that fuels Finja Invest's commitment to financial innovation and empowerment.

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Who are We?

Finja Invest is Pakistan's pioneering and sole peer-to-peer financing platform licensed and regulated by the Securities and Exchange Commission of Pakistan(SECP). At Finja Invest, we are committed to transforming the financial landscape while adhering to the Shariah principles. Our platform empowers both borrowers and investors, providing them with seamless access to capital and higher returns on investments, respectively. As a platform we work on Shariah principles and we prioritize ethical financial solutions, offering a secure and transparent environment that aligns with Islamic principles.  

Who are Finja?

Founded in 2016 by Qasif Shahid and Monis Rehman, Finja is Pakistan’s only digital financial services platform with dual licenses serving Micro, Small, and Medium Enterprises through digital credit, payments, and collection solutions.

Qasif Shahid

CEO & Co-Founder

Monis Rehman

Chairman & Co-Founder

What we do?

Finja leverages its proprietary AI/ML data analytics along with its cutting-edge technology and efficient partnerships with suppliers, distributors, and small Businesses in supply chains of multiple industries like FMCG, Agriculture and Logistics,  to curate purpose-built close-looped credit financing products for Micro, Small, and Medium Enterprises helping them grow their businesses and contribute to the country's GDP.

Revolutionising financing in Pakistan

At Finja, our journey has been driven by a passion to uplift the underserved segments of our country. We embarked on this path with a vision to provide real-time digital credit and payment solutions to those often overlooked by traditional financial services. Through our dedicated efforts, we discovered the immense potential of retailers in the FMCG supply chain segment, recognizing them as promising yet neglected businesses. This realization led to the inception of Finja Invest, a platform designed to empower small businesses and individuals to invest smartly and achieve higher returns.

Building on our success in the FMCG sector, we expanded our horizons into other vital industries such as Agriculture and Logistics, fueling growth and transformation. At Finja, we are committed to bridging the gap between SMEs and corporations, reshaping the economic landscape for a more inclusive and prosperous future.

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Our Values

The Dream Team

We hire some of the most experienced professionals in Pakistan to provide the best outcome for you. Our team now offers a secure and reliable platform for easy and accessible investment opportunities.


One of our aims, is to indulge in actions which promotes adequate transparency among our partners. Furthermore, we also only team up with those SMEs which, have the brightest of futures.

Democratising Investing

We want to challenge traditional investing, and connect borrowers to investors. Their common interest gives us the motivation to work harder and make a difference. A small step today is a big change for tomorrow.

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